TRAC’s public education division focuses on development, production and implementation of “pro-active disaster preparedness education programs. In June 2005 we launched our Storm Safe LA campaigns simultaneously in 22 South LA Parishes, effectively reaching 2.5 million citizens.

Storm Safe LA was recognized on June 1, 2006, for achievements in communication, design, and outreach by the USDOT in its Congressional Report entitled “Catastrophic Hurricane Evacuation Plan Evaluation.” TRAC was the only Non-Profit and only agency from Louisiana out of the 6 agencies chosen for recognition by United States Department of Transportation throughout the United States.

TRAC’s goal since our inception in 1992 has been individual, family, and community responsibility for survival, property and personal protection, and mitigating future losses. Storm Safe LA is a multi-medium program that was specifically tailored for 22 of the most vulnerable Louisiana Parishes.

In addition, Storm Safe LA, has been adapted and utilized in Florida, Massachusetts, Mississippi, New Jersey, New York, Ohio, Texas, and the Republic of Haiti.

What we know and have proven over the years is that by engaging emergency managers, social service agencies, disaster response agencies, local government, media, businesses, faith communities, libraries, educators, social clubs, special interest groups, elderly/disabled councils, home health care providers, housing coalitions, medical community, banking industry, realtors, developers, builders, tourist commissions, chambers of commerce, employers as participating partners and providing them with the tools to deliver the same consistent messages works beyond the initial funding that made possible the deliverables. Localized community based disaster preparedness, mitigation, recovery education outreach has a sustainable and capacity building shelf life – we have proven this.

By forming these networks, with the common goal of reduction of loss to life and property is a powerful tool in affecting changes in behavior and belief systems. Emphasis placed on individual, family, and community responsibility for survival, property and personal loss, and ways to mitigate losses in the future has been the long-term goal of TRAC since 1992.

GEOGRAPHIC COVERAGE TO DATE:
Acadia, Ascension, Assumption, Avoyelles, Beauregard, Jefferson, Lafourche, Orleans, Plaquemines, Rapides, St Bernard, St Charles, St James, St John the Baptist, St Landry,
St Mary, St. Martin, St Tammany, Tangipahoa, Terrebonne, Vermillion, and Washington.

GOALS OF STORM SAFE LA PROGRAMS:
The basic concept in the pro-active holistic approach to Disaster Preparedness Public Education is as follows:
1. Persistent, consistent information utilizing all channels of distribution with one central distribution information hub equipped with toll-free access to a “live” Preparedness Education specialist.
2. Affordable production costs allows for annual reproduction. This keeps information acutely current and sponsorship realistic and expansion of parish coverage areas.
3. Program Materials developed in consideration of learning styles, teaching styles & teaching environments, and language. Materials designed for all “messengers” keeping the “message” consistent.
4. Promotion of program ownership to all demographically represented groups because we understand that people listen to the “messenger” they trust.

OUTCOMES OF STORM SAFE LA PROGRAMS:
SHORT TERM
Residents, new and lifelong, tourists, response workers – design their own disaster preparedness and recovery plans. That they rehearse it until it becomes a reflex. That people understand the benefits of mitigation and begin implementation of same.

MID TERM
Individuals become involved in their communities, they become interconnected by helping each other, helping the less unfortunate. That it forges an understanding of responsibility which starts within community, then the region, then the state.

LONG TERM
Understanding your risks and preparing for them are ordinary not extraordinary events.
We witness Reduction of Loss to life, property, and finances.

STORM SAFE LA PROGRAMS:

PRODUCTION TEAM:
Peg Case: Writer, Program Development, Design, Production & Program Mgmt – TRAC
Jane Richards: Editor, Distribution Chief – TRAC
Michelle Liner: Graphics, Broadcast Distribution – TRAC
Carolyn Stearns: Graphic Design, Design Media, LLC
Mark St Amand: Illustrations – TradeMark Portfolio
Thomas Gregory: Broadcast Director, PR – LAE Productions
Tom Donohue: Web Design
Joe Latino: Printing – Roberson Printing
Deborah Daly: Graphic Design – Daly Design

OUR PROGRAMS WERE ASSESSED AND EVALUATED BY:
Dr. Michael Zakour, PHD – Tulane University
Rahki Bhavnani – Harvard University
Dr Ralph Swisher – FEMA Training Directorate

 

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